Aston Martin’s home away from home

  Aston Martin is renowned for its luxury British sports cars. But in recent years it has sought to diversify the brand, producing clothing...

 

Aston Martin is renowned for its luxury British sports cars. But in recent years it has sought to diversify the brand, producing clothing, bicycles, speed boats and aircraft -- even a submarine. In its latest foray into other areas of promise the Warwickshire-based car maker plans to build a luxury, four-storey apartment in Japan. A collaboration between Aston and Japanese firm Vibroa commences with the design and construction of No. 001 Minami Aoyama, a stunning private home in the highly desirable Omotesando area of Minami Aoyama -- renowned as one of Tokyo’s foremost architectural and style centres. Impressions of the home, which features an automotive gallery, wine cellar, home cinema, gym, and private spa, have been unveiled, with Aston Martin’s design principles reflected throughout the property. Working with a local architect, the exterior design of the home is led by Aston Martin’s acclaimed designers, who are also responsible for the interior styling of the property and carefully selected furniture. The four-storey home, complete with roof terrace and stunning views of Tokyo, is scheduled for completion in November, 2023 -- but has already been sold to a private buyer. It's Aston Martin’s first real estate collaboration in Asia and follows successful projects in the United States, including the Sylvan Rock private residential estate and exclusive Aston Martin Residences in Miami, which are now 97 per cent sold out ahead of the luxury waterfront tower’s scheduled opening in summer 2023. Aston Martin's Marek Reichman said the influence of Tokyo culture, with its amazing history and style, holds an important creative space within its design studio. "I see fashion, architectural and even culinary references being considered by our team when developing their work, so its presence can really be felt within our practice," he said. "We thought we would return the favour through our first ultra-luxury collaboration in Asia with Vibroa by tailoring our Aston Martin real estate design principles specifically to the No. 001 Minami property. "Outside, we’ve created a striking architectural form with clean lines and seamless boundaries so the residents can connect with and experience this unique location. Inside, we’ve catered to the senses, using a holistic combination of elements and materials to create a calm and relaxing space for them to retreat”. The new design partnership with Vibroa forms part of Aston Martin’s wider strategic growth plans in Japan, with the brand seeking to capitalise on the market’s huge commercial potential and increasing consumer demand.

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